Music Production
& Launch Intensive
Music Production
& Launch Intensive
SONGWRITING · MUSIC PRODUCTION· DIGITAL LAUNCH STRATEGY
For teens who are ready to build something real
"Most high-achieving teens participate.
Very few execute. This program is designed
to produce the second kind."
THE REAL GAP
Your Teen Is Capable of More
Than Another Résumé Line.
Most high-achieving teens are busy. Lessons. Rehearsals. AP classes. Clubs. All of it looks good on paper.
None of it is execution.
There is a difference between a student who participates in music and a student who conceives an original project, builds it to professional standards, launches it publicly, and stands in front of an audience and explains every decision they made.
TRADITIONAL LESSONS
Playing existing songs
Practicing scales and technique
Preparing for recitals
Improving performance ability
Participation certificates
THIS PROGRAM
Defining and owning a project scope
Building and launching original work
Running a real media campaign
Presenting formally to an audience
A finished public deliverable
Traditional Lessons Teach Performance.
This Program Teaches Ownership.
WHAT GETS BUILT
What Your Teen Will
Walk Away With
In 12 weeks, your teen will complete and deliver seven tangible portfolio-level outputs. This is not a participation trophy. It is a finished, public deliverable with their name on it.
01
A fully written original song — conceived and built by them, from scratch
02
A professionally produced and mixed recording, ready for public release
03
A live release on Spotify and Apple Music.
04
A structured launch plan with a real media campaign behind it
05
A project landing page and introductory email capture system
06
A documented project summary and written reflection
TRANSFERABLE COMPETENCIES
The Skills This Builds —
And Why They Matter
Beyond Music
When a student takes one idea from concept to public delivery, they develop competencies that transfer directly to academics, leadership, and career performance.
PROJECT MANAGEMENT
Students learn to sequence a large creative goal into structured phases. They set internal deadlines, make production decisions, plan a launch campaign, and analyze traffic results. They learn that sequencing determines outcomes.
CREATIVE PROBLEM SOLVING
Original work creates friction — melodies that don't resolve, lyrics that lose focus, production choices that conflict. Students learn to diagnose problems, test solutions, iterate, and finish rather than abandon.
TECHNICAL LITERACY
Students develop real fluency in digital audio workstations, audio editing and mixing tools, digital distribution platforms, web publishing tools, and basic analytics — tools used in professional environments across industries.
PUBLIC COMMUNICATION
Students present their finished work in a formal session — articulating their creative intent, the decisions they made, the obstacles they encountered, and what they learned. That practice builds a kind of confidence that is difficult to manufacture any other way.
FOLLOW THROUGH
Every phase has a deadline. Students learn to deliver finished work even when motivation fluctuates — because the work is due regardless. That is a skill most adults have not fully developed.
PROGRAM STRUCTURE
How the 12-Weeks
Are Structured
Students commit approximately 4–6 focused hours per week outside of sessions. Every phase has defined milestones and deliverables.
1
PHASE ONE
Weeks 1-4
BUILD
Song analysis and structural breakdown. Concept development. Defined project scope. Melody, lyric, and harmonic architecture. Students leave this phase with a complete song blueprint — not an idea, a blueprint.
11
PHASE TWO
Weeks 5-8
PRODUCE
Vocal and instrument recording. Sound design and arrangement. Professional production techniques. Mixing and polish. Preparation for distribution. By the end of Week 8, the creative work is complete.
111
PHASE THREE
Weeks 9-12
LAUNCH
How music reaches streaming platforms. Building a project landing page. Crafting a release announcement. Email list fundamentals. Audience targeting basics. Running a real digital advertising campaign. Interpreting analytics. Post-launch review and reflection. Each student executes a guided release and analyzes the results
FINAL
End of Week 12
PORTFOLIO PRESENTATION
Every student participates in a structured formal presentation session. They present their finished project, explain creative and technical decisions, outline their launch strategy, discuss obstacles encountered, and reflect on growth. This is academic-level work. It is treated as such.
PROGRAM INCLUSIONS
What Is Included
Cohorts are capped at 10 students. That ceiling is not a marketing line — it is what preserves the depth of mentorship and the quality of peer feedback.
WEEKLY 1:1 MENTORSHIP
60-minute private session each week. Direct feedback, direct accountability.
Value:
SMALL GROUP WORKSHOPS
Weekly group session with your peer cohort for feedback and collaboration.
Value:
12-WEEK ROADMAP
Structured milestones and deliverables for every phase of the project.
Value:
FEEDBACK WITHIN 24 HOURS
You receive direct written feedback within one day.
Value:
PRODUCTION TEMPLATES
Pre-built tools and templates so students start from a solid foundation, not zero.
Value:
LAUNCH FRAMEWORK
A complete marketing and distribution system, ready to execute in Phase III.
Value:
ABOUT THE INSTRUCTOR
Zach
Suter
For over a decade I have operated at a professional level in music and audio production. In those environments, you deliver on deadline or you don't get called back. That standard is built into every phase of this program.
What I bring that most music mentors don't: I also built the marketing and distribution side from the ground up. When I released music for my own artist project, I had to figure out how to drive traffic, build an audience, and convert listeners into fans — without a label, without a team, and without a degree in any of it.
The sales and marketing systems I developed through that process have since generated over $10,000,000 in revenue across multiple industries. That combination — professional production craft and real-world digital distribution strategy — is what this program is built on.
Collaborated on projects with Taylor Swift, Harry Styles, and Lil Wayne
Sound mixed Emmy-winning television on HBO, Discovery, and Netflix
Over $10,000,000 in revenue generated through marketing and sales funnels.
10+ years operating at professional production level
10+
Years at a professional level in music and audio production
$10M+
Revenue generated through the marketing systems built for this program
10
Students per cohort — maximum — to preserve mentorship quality
"Your teen will not just learn how to make a song.
They will learn how creative work enters the world with structure and intention."
ENROLLMENT BONUSES
Bonuses When You Enroll
Every student who enrolls receives three tangible additions to the program at no extra cost — valued at over $400.
BONUS 1
The Songwriting
Handbook
The foundational methodology document behind the entire 12-week process. It outlines the structural framework for writing cohesive original songs, the mindset shift from imitation to creative execution, and how modern musicians think about production and release. Students reference this throughout the program. It is the blueprint before the blueprint.
Included- $0
BONUS 2
Professional Production Setup
Every student receives a professional-grade audio interface and condenser microphone, shipped before Week 1 begins. From day one, your teen has the tools a working producer uses. No scrambling to borrow gear. No compromising on recording quality. Everything needed to capture professional-level audio is already in their hands.
Audio Interface + Condenser Mic — Shipped to you
BONUS 1
$100 in
Meta Ad Spend
Every student runs a real digital advertising campaign during Phase III. Each student receives $100 in Meta ad spend, pre-loaded and ready to deploy. They will set up a real campaign, define a target audience, run the ads, and interpret the results — a skill every brand, business, and creator in the world is willing to pay for.
$100 Ad Credit
IS THIS RIGHT FOR YOUR TEEN?
This Program Is Build
For Student Who Are Ready
This program is not designed for students who are being pushed into it. It requires initiative. It requires follow-through. Minimum age: 14.
They already play an instrument or sing
They are academically motivated
They want to build something meaningful & independant
They respond well to structured mentorship
They are ready to commit to a 12 week timeline
They are prepared to present their finished work publically
PROGRAM INVESTMENT
Enroll in the
12-Week Capstone
Enrollment is limited to 10 students per cohort. Applications close when seats are filled.
PAYMENT PLAN
3 x $549
Three monthly payments · Total $1,647
- LIMITED SEATS PER COHORT
PAY IN FULL
$1,597
Single Payment - Best Value
- LIMITED SEATS PER COHORT
Every enrollment includes: The Songwriting Handbook · Professional audio interface & condenser microphone (shipped to you) · $100 in Meta ad spend, pre-loaded
BEFORE YOU ENROLL
The Consultation Call
Before any student is enrolled, a 30-minute Parent & Student Consultation Call is required. Both parent and teen should attend.
On the call, we will discuss your teen's current musical background, their creative goals, their academic schedule, and their willingness to commit to the full 12-week timeline. I will walk through what the program demands, what accountability looks like week to week, and what successful completion requires.
This call is not a sales pitch. It is a mutual fit assessment. Not every student is the right fit, and I will tell you directly if that is the case.
One Year From Now
Your teen will either have done this — or they won't have.
They will either have a professionally produced original song on Spotify, a landing page they built, a launch campaign they ran, analytics they interpreted, and a presentation they delivered.
Or they will have another year of lessons and another participation certificate.
Spots are limited per cohort · Consultation calls required prior to enrollment